Brammy Awards 2008

Celebrating the best British Bramley products

With the Oscars and the BAFTAs out of the way, it is time for the Brammy Awards.

Each year, the Brammys recognise outstanding contributions to the cause of Bramley apples by retailers, manufacturers and foodservice companies.

The judges were looking for a number of qualities from the winning businesses: The best retailer will be recognised for their in-store support for fresh Bramley apples, while the best manufacturer will need to produce a high quality innovative Bramley apple product or products. The award for best foodservice company will be based on excellent and consistent use of Bramley apples within a number of dishes.

Brammy Awards Winners 2008

The Brammy Awards were held on 24 July at Rhodes 24. The awards were presented by the Bramley Campaign Chairman Adrian Barlow:

The winners were:

Tesco was presented with a prestigious Brammy award for the best Bramley Retailer.

David Croxson, Senior Fruit Buyer, Tesco said, “Bramleys are a great British product we know our customerslove putting in their shopping baskets. We're committed tothe Britishapple industry and Bramleys are a key part of the success the industry has been enjoying.We are really pleased that our support ofthis premiumproducthas been recognisedin this way.”

Adrian Barlow, Bramley Apple Campaign said, “Following a detailed review, Tesco implemented a range of initiatives at the start of the season to attract new purchasersofBramley apples and to increase sales to existing customers. These included new packaging, new merchandising, and briefings to store and regional staff. The result was an increase in volume sales of 16.5% and an increase in market share to more than 32% -a superbperformance of which Tesco andtheir suppliers should beextremely proud.”

JD Wetherspoons plc was presented with a prestigious Brammy Award for the best Bramley Foodservice Company.

Mark English, Purchasing and Distribution Manager, JD Wetherspoons PLC said, “We always endeavour to use Bramley apples where possible in the food we serve and we are very pleased that our work has been recognised with this award. Our Bramley apple dishes are always delicious and very popular with our customers.”

Adrian Barlow, Bramley Apple Campaign said, “We are really pleased with the support JD Wetherspoons has give to the Bramley Campaign by ensuring Bramley apple products are always on the menu and have been highlighted in their literature. Popular in a range of sweet and savoury dishes, Bramley is a classic British ingredient that is versatile and easy to use commercially. Of course, research indicated that consumers expect premium apple products to be made with Bramleys.”

The Brammy Awards, organised by the Bramley Campaign, are now in their 15th year.

The full list of Brammy Award winners for 2008 are:

• Best Bramley Foodservice Company – JD Wetherspoon PLC
• Best Manufacturer of a Bramley Product – Kensey Foods
• Best Bramley Retailer - Tesco
• Best Bramley Food Writer – Jane Clarke
• Best Bramley Celebrity Chef – Phil Vickery
  
  

The Bramley apple is renowned for its exceptional flavour and moist texture. Popular in a range of sweet and savoury dishes, this classic British ingredient is versatile and easy to use commercially and research suggests that consumers expect premium apple products to contain Bramleys.

© Bramley Apples 2007